Pfizer has begun to ship Viagra with RFID tags in each package, case, and pallet. It is to protect patient safety and cut down on pharmaceutical counterfeiting. RFID tags will allow pharmacies and wholesalers to verify the EPC. It was selected, as it a major target of counterfeiters (and spammers!).
Pfizer says that the current RFID application is not capable of tracking and tracing the drug through the distribution system, and does not allow for the collection of any patient data. There is currently a big push industry wide to establish policies for the widespread application of RFID in the industry.
Still, Viagra and RFID. There has to be a joke in there somewhere.
